Boosting E-Commerce Performance: Insights from Claudio Macedo of N1.AG

In the newest edition of interviews, we sit down with Claudio Macedo, the CEO of N1.AG, to explore the company’s origins and its impact on the e-commerce platform VTEX. Macedo shares how Agência N1 was established to meet the growing demand for professional services, offering expertise in project implementation, store development, and innovative solutions like the headless CMS DECO.cx to boost online store performance.

Can you share some details about N1.AG with our readers and give me a brief history of the company?

N1.AG was born out of a market need within the ecosystem of the e-commerce platform “VTEX.” Many stores required professional services as there was more demand than supply. To address this, we brought together a team of highly skilled professionals with over nine years of experience in the industry to support stores in project implementation, store evolution focusing on layout and development, paid media, and other services. This approach led to rapid growth in our early years, earning us awards within the ecosystem.

What is the process of implementing an online store on a website?

The process is not as complicated as it may seem, and there are several paths that can be taken. It all starts with the briefing response that we send to the retailer. Since we work with medium and large-sized stores, the operation usually has a team dedicated to content management. N1 is responsible for the entire project management, including scheduling all stakeholders and handling the layout design and development within the desired CMS. A large and complex project like this can take between 60 to 100 days to complete until launch.